What to Look for in a Digital Marketing Agency

Digital marketing has become a must for every business. Digital marketing gives businesses of all sizes the chances of reaching their prospective customers, which will help them increase their sales and grow. The process of digital marketing can be a little hard when a person tries it with no experience. This is why it is a good idea to hire a digital marketing firm that will be able to help you out. They have all the tools and experience needed to deliver quality results. Many people usually go with the first firm they come across, but this is not a good idea. Investing a little time and effort is important when it comes to choosing a digital marketing agency. Below are some of the things you need to look for in a digital marketing agency.


This is one of the most important things to consider before making your choice. There is nothing worse than spending a lot of money on a campaign but not seeing any results. Experience has a direct effect on the quality of the results they can deliver. The agency should have been around for some years. If it was recently started, see the staff they have, and how much experience.

Social Media

Social media has become one of the most effective forms of digital marketing, and the agency you are going to choose must have experts in this area. A good agency will be able to help you in formulating a strategy to put your business on the lips of the target audience. Engagement is the most important thing on social media. The agency should help in crafting the brand story in a way that related to your audience. You can learn a lot by looking at their social media accounts. If they are not active, then why should you hire them?

Their past work

You can ask the agency to provide you with some examples of work they have done I the past. You will then gauge whether their work is aligned with your needs and desired brand image. You can learn a lot about an agency by just looking at the work they have done in the past.


You should not be afraid to ask them about the tools they use. You trust them with your marketing campaign, and it makes sense to know what they are going to be using. See whether the tools are adequate for research and development, management, optimization, and media buying. Many will be open to this.

Value before pricing

People usually decide to choose an agency that has the lowest pricing, but this is a big mistake. There are some that will provide you with fewer services, and charge you less. You should know the services you are going to need, and whether the agency has experienced people to handle them. Pricing should not be too much for your business, but you still don’t go with the cheapest option.

Ignite Digital has been able to work with many businesses, and helped them see great results in their digital marketing campaign.

All The Basics Of An Effective Sales Funnel

If you want to be successful as an internet marketer, there are certain things you will need to master. One of them is the sales funnel. If this term sounds a little foreign to you, or you are not really sure what it entails, this article should bring some valuable clarity.

What Is A Sales Funnel?

While every part of internet marketing is important, no matter how small or insignificant it sounds, the sales funnel falls into the “priority” category. The importance of the funnel is discussed in a second, but first, you have to understand what this part of marketing entails.

For example, when you put out an ad, you are trying to create “leads”. For technical purposes, when users click they are considered leads. But the process is only halfway finished.

It’s great that you got someone to click on the ad, but they still have to make the purchase. This is what the sales funnel is for. The lead you create should go through the funnel and ultimately end the process by sending money your way.

Why Is The Sales Funnel Important?

Why are internet marketers so obsessed with the funnels they create? Because consumers follow trends, have personal taste and opinions, and they hate certain marketing tactics. So, getting the lead is considered the easy part, because at any point during the process, your potential client can bail out.

This is why every step of the funnel, from the moment the lead lands on the first page up until the transaction is finished, is so very important. Essentially, it brings together all the work you put into your business. Although, if you plan on retaining customers, the funnel is definitely not the last step, it’s still very important.

How Do You Put Together An Effective Funnel?

Now you might be wondering how you construct a funnel that will quickly convert leads? And this is a very constructive question to ask, seeing as there are several ways you can improve the efficiency of a sales funnel.

– Take a course

One of the most obvious options would be to take a course related to marketing or entrepreneurship. For example, Cue the Client (http://www.rebeccamountain.ca). Because the more knowledge you get, the stronger your foundation for success will be.

– Monitor and test funnel performance

You won’t know if a funnel is effective unless you test it. This is also referred to as A/B testing, which is when different approaches are compared. And how they perform through live testing determines which one you should be using. So, always stay on top on how effective the funnel is doing anyway you can.

– Know your audience

One of the best tips you can take with you is to learn about your audience. When you understand what they like and what they are looking for, you can easily gear your sales funnel according to their standards.

Getting those leads to convert doesn’t have to be a big challenge if you break it into manageable pieces.